Ppalli-ppalli — literally 'quickly quickly' — is one of the most distinctive features of Korean culture. It describes the Korean drive for speed, urgency, and momentum that has shaped South Korean society, particularly in the post-war period of rapid economic development. This article explains what ppalli-ppalli is and why it matters.
The Literal Meaning of Ppalli-Ppalli
Ppalli-Ppalli as a Cultural Value
The History and Philosophy of Ppalli-Ppalli
Ppalli-Ppalli in Everyday Korean Life
The Benefits and Costs of Ppalli-Ppalli
Ppalli-Ppalli and the Korean Wisdom Series
Read the Book
This article is based on themes explored in depth in Ppalli-Ppalli by Kim Jungseo, part of The Korean Wisdom Series.